Financial Marketing & Communications
MESSAGING WITH CLARITY AND IMPACT
ABOUT ALEXITAS
Alexitas provides a broad range of bespoke financial marketing & communications services to institutional investors. Through a collaborative, client-centric approach, each client’s unique needs are carefully considered to provide thoughtful and comprehensive marketing and communications solutions, driving success and creating value.
​
In combining technical market expertise, direct client experience, and a strong competence in content creation, Alexitas provides advisory services resulting in high-quality, technical marketing & communications material that speaks to investors. In addition, Alexitas offers project management services regarding third party provider selection and workflow management.
SERVICES
Alexitas offers consulting services across the marketing and communications spectrum:
Business Development
Request for Proposals
Due Diligence Questionnaires
Presentation advice
Communications
Press releases
Regulatory News Service announcements​
Investor Relations
Factsheets
Newsletters
Interim & annual reports
Digital
Website & LinkedIn review
Video script production &
editing​​
Project Management
Selection and management of third party providers
Workflow management​​
Research & Mapping
Market mapping & research
White paper & research note
editing​​
APPROACH
Alexitas combines expertise in the following domains, resulting in high-quality, technical marketing & communications material that speaks to investors
Technical market expertise
gained from experience across asset classes in technical sales & product specialist roles
Direct client experience
with multiple client types, including consultants, pension funds, multi-manager platforms, family offices & fund of funds
Strong competence in content creation
across the entire spectrum of materials, audiences and different types of media
Clear, technical & impactful messaging across the entire marketing programme
VALUES
Alexitas operates under the following four pillars:
Creativity​
​
Effective, nuanced messaging and communication require thoughtfulness and creativity to differentiate clients' offerings from their peers
Adaptability
Experience gained at multiple, blue-chip institutions enables a flexible and adaptive mindset, leading to an understanding of each client’s unique needs and the ability to embrace challenges
Transparency
Transparency is critical for effective communication and building trust
Respect
Being respectful and understanding a client’s thoughts and culture is key to building a strong relationship
EXPERIENCE
Harriet Alexander, Managing Partner & Founder
I have over fifteen years’ experience in the financial markets, of which more than a decade was spent at hedge funds and asset managers. At these institutions, I was responsible for marketing, business development and investor relations, across private markets and real assets. I also have a special interest in sustainability-related issues. Specific asset classes covered include infrastructure, real estate, opportunistic credit, distressed debt, specialty finance and structured credit. I have experience in both private and listed vehicles.
I have a wealth of experience in creating marketing materials, such as presentations, press releases, factsheets, annual & interim reports, video scripts, newsletters, RFPs and more. In addition, I have extensive experience with investors, including initial outreach, relationship building and presenting to larger groups. This has helped me greatly with client communication, messaging and content creation. Knowing how investors operate and which issues are most important directly informs how I communicate – from which technical details are most relevant, to what type of language resonates best – and everything in between.